Acceptance of Alternative Proteins Among European Consumers. CSOs Brief.

The EU-funded LIKE-A-PRO project is on a mission to accelerate the adoption of alternative proteins by considering how to increase the availability, accessibility and consumption of such products. The project explores this opportunity by supporting the development of new products, understanding consumer acceptance and supporting relevant stakeholders in their efforts to accelerate their adoption. As part of the project, a series of studies have been conducted to better understand the enablers and barriers to shifting to alternative protein sources, specifically pertaining to consumer acceptance of alternative protein products. These are summarised in this civil society organizations (CSOs) brief complemented by some key recommendations for initial actions.