LIKE-A-PRO Living Labs. The Consumer Insights Dataset.

This report presents key insights from consumer engagement activities conducted through the LIKE-A-PRO Living Labs in 11 European countries, representing diverse cultural and social contexts across Europe. It outlines the methodological approach, including data collection and analysis methods, participant characteristics, and reflections on the strengths and limitations of the Living Lab process. The report highlights two core areas of learning: European consumers’ perceptions and behaviours toward alternative proteins, structured through the COM-B model, and public responses to different intervention strategies tested under the project’s Consumer Choice Framework.

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Transformation Needs Allies

The co-do lab aims to create experiences that touch people and spark inspiration and momentum for the next steps of their transformation journey. At Gut Einern in Wuppertal, the co-do lab experts enable teams to shape their future actively – through deep, shared experiences with others and nature. Whether in the co-creation kitchen, around the campfire, in the co-do mobile or in the permaculture garden: at Gut Einern, teams find spaces to think differently, decide more clearly, and move from intention to action.

CSCP certified as Top Brand Corporate Sustainability 2025

In recognition of our collaborative efforts, inclusive approach, and innovative work in mainstreaming sustainable consumption and production, we at the CSCP are proud to be the first non-profit organisation certified as a Top Brand Corporate Sustainability 2025 by EUPD Research. EUPD Research is a leading global certification body that takes an innovative approach to developing quality models for certifying organisations—providing valuable guidance in an increasingly complex market landscape.